Illustration Image

Cassandra.Link

The best knowledge base on Apache Cassandra®

Helping platform leaders, architects, engineers, and operators build scalable real time data platforms.

6/18/2018

Reading time:N/A min

Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

by DataStax

No notes for slideConstrast that to our solution and you'll immediately see that we're simpler. We'll dig into this in detail, but I wanted to provide you with some context. Challenger Commercial Teaching Step = #6 Your Solution – our solution is unique and better than anyone else Constrast that to our solution and you'll immediately see that we're simpler. We'll dig into this in detail, but I wanted to provide you with some context. Challenger Commercial Teaching Step = #6 Your Solution – our solution is unique and better than anyone else Let's dive into the use case I just mentioned, Customer 360. To an application developer a customer is a collection of lots of different type of data. They've got orders, addresses, wish lists, connections to other users. Graph databases make it easy to model and understand these relationships so that I can develop a full picture of my users. By creating a Customer 360, I can understand more about my user and provide them with a better experience. You can provide better product recommendations, provide a better support experience, target them with more relevant advertisements, and gain a better picture of the total value they represent to my company.

Illustration Image

No notes for slide

Constrast that to our solution and you'll immediately see that we're simpler. We'll dig into this in detail, but I wanted to provide you with some context.

Challenger Commercial Teaching Step =
#6 Your Solution – our solution is unique and better than anyone else

Constrast that to our solution and you'll immediately see that we're simpler. We'll dig into this in detail, but I wanted to provide you with some context.

Challenger Commercial Teaching Step =
#6 Your Solution – our solution is unique and better than anyone else

Let's dive into the use case I just mentioned, Customer 360.

To an application developer a customer is a collection of lots of different type of data. They've got orders, addresses, wish lists, connections to other users.

Graph databases make it easy to model and understand these relationships so that I can develop a full picture of my users. By creating a Customer 360, I can understand more about my user and provide them with a better experience.

You can provide better product recommendations, provide a better support experience, target them with more relevant advertisements, and gain a better picture of the total value they represent to my company.

Related Articles

cluster
troubleshooting
datastax

GitHub - arodrime/Montecristo: Datastax Cluster Health Check Tooling

arodrime

4/3/2024

Checkout Planet Cassandra

Claim Your Free Planet Cassandra Contributor T-shirt!

Make your contribution and score a FREE Planet Cassandra Contributor T-Shirt! 
We value our incredible Cassandra community, and we want to express our gratitude by sending an exclusive Planet Cassandra Contributor T-Shirt you can wear with pride.

Join Our Newsletter!

Sign up below to receive email updates and see what's going on with our company

Explore Related Topics

AllKafkaSparkScyllaSStableKubernetesApiGithubGraphQl

Explore Further

datastax